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On conducting business in the new electronic environment : [the first international conference - COTIM95 - was held in November 1995 in Newport, Rhode Island]
In: Journal of business research : JBR Vol. 41, nr. 3 : Special issue (1998)
Persistent link: https://www.econbiz.de/10004277474
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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
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Appealing to the imagination : effective and ethical marketing of religion
Abela, Andrew V. - In: Journal of business research : JBR 67 (2014) 2, pp. 50-58
Persistent link: https://www.econbiz.de/10010237682
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei; Harris, Lloyd C. - In: Journal of business research : JBR 116 (2020), pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
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The role of normative marketing ethics
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan; Wong, Pei Wen; Tandoc, Edson C. <Jr.>; … - In: Journal of business research : JBR 168 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
Mukhopadhyay, Samar K.; Yao, Dong-Qing; Yue, Xiaohang - In: Journal of business research : JBR 61 (2008) 9, pp. 950-958
Persistent link: https://www.econbiz.de/10003731206