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Seeing through smoke and mirrors : a critical analysis of marketing CSR
Prasad, Ajnesh; Holzinger, Ingo - In: Journal of business research : JBR 66 (2013) 10, pp. 1915-1921
Persistent link: https://www.econbiz.de/10009772331
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When consumers doubt, watch out! : the role of CSR skepticism
Skarmeas, Dionysis; Leonidou, Constantinos N. - In: Journal of business research : JBR 66 (2013) 10, pp. 1831-1838
Persistent link: https://www.econbiz.de/10009772361
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How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi; Whitla, Paul - In: Journal of business research : JBR 66 (2013) 8, pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
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Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In: Journal of business research : JBR 24 (1992) 4, pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
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Issues in fitting theoretical and meansurement models in marketing
Darden, William R.; carlson, S. Michael; Hampton, Ronald D. - In: Journal of business research : JBR 12 (1984) 3, pp. 273-296
Persistent link: https://www.econbiz.de/10003509604