Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social-Marketing : Einsatz des...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Marketing
37
Social marketing
37
Consumer behaviour
15
Konsumentenverhalten
15
Advertising effects
8
Werbewirkung
8
Jugendliche
6
Youth
6
Advertising
5
Alcohol consumption
5
Alkoholkonsum
5
Body weight
5
Gesundheitsvorsorge
5
Körpergewicht
5
Preventive care
5
Rauchen
5
Smoking
5
Werbung
5
Emotion
4
Alcohol
3
Bibliometrics
3
Bibliometrie
3
Eating habit
3
Ernährungsverhalten
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Canada
2
Computerspiel
2
Consumer behavior
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Energieeinsparung
2
Energy conservation
2
Gambling
2
Gesundheitspolitik
2
Glücksspiel
2
Health policy
2
Interdisciplinary research
2
Interdisziplinäre Forschung
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
36
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
37
Author
All
Wymer, Walter
3
Drennan, Judy
2
Gabriel, Patrick
2
Gallopel-Morvan, Karine
2
Le Gall-Ely, Marine
2
Mason, Marlys J.
2
Piacentini, Maria
2
Rieunier, Sophie
2
Rundle-Thiele, Sharyn
2
Russell-Bennett, Rebekah
2
Urien, Bertrand
2
Adair, Carol E.
1
Anastasia, Trena
1
Banister, Emma N.
1
Basil, Debra Z.
1
Bevins, John
1
Binney, Wayne
1
Birau, Mia M.
1
Bove, Liliana L.
1
Brennan, Linda
1
Bui, M̃y
1
Burton, Scot
1
Buyucek, Nuray
1
Cheok, Adrian D.
1
Ciorciari, Joseph
1
Cooper, Paul
1
Cotte, June
1
Cowart, Kelly
1
Crockett, David
1
Dann, Stephen
1
Davis, Brennan
1
De Meyrick, Julian
1
Deshpande, Sameer
1
Dibb, Sally
1
Dietrich, Timo
1
Dooley, Jennifer Allyson
1
Downey, Hilary
1
Faure, Corinne
1
Firat, A. Fuat
1
Freeman, Dan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of nonprofit & public sector marketing
34
International review on public and non-profit marketing
33
Journal of social marketing : JSOCM
33
Health marketing quarterly
31
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Europäische Hochschulschriften / 5
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Critical concepts in economics
5
Journal of strategic marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.
;
Peattie, Sue
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
Saved in:
2
Managing anti-consumption in an excessive drinking culture
Piacentini, Maria
;
Banister, Emma N.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
Saved in:
3
Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.
;
Goneau-Lessard, Karine
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
Saved in:
4
Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
Saved in:
5
Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
Saved in:
6
Leaving home : food choice behavior of young German adults
Harker, Debra
;
Sharma, Bishnu
;
Harker, Michael
; …
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10003954637
Saved in:
7
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
Saved in:
8
Developing pandemic communication strategies : preparation without panic
Jones, Sandra C.
;
Waters, Louise
;
Holland, Omnia
; …
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 126-132
Persistent link: https://www.econbiz.de/10003954643
Saved in:
9
Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.
;
O'Reilly, Norm
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
Saved in:
10
Fear, guilt, and shame appeals in social marketing
Brennan, Linda
;
Binney, Wayne
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
