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Journal of business research : JBR
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Finance research letters
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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European journal of marketing : EJM
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ECONIS (ZBW)
254
USB Cologne (EcoSocSci)
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1
Corporate environmental commitment and financial performance : moderating effects of
marketing
and operations capabilities
Hirunyawipada, Tanawat
;
Xiong, Guiyang
- In:
Journal of business research : JBR
86
(
2018
),
pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
Saved in:
2
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
3
Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger
- In:
Journal of business research : JBR
60
(
2007
)
9
,
pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
Saved in:
4
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
5
Regulatory fit effects of gender and
marketing
message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
6
Persuasive messages, popularity cohesion, and message diffusion in social media
marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
Saved in:
7
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
8
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
9
Special issue Contributions of business-to-business
marketing
journals
In:
Journal of business research : JBR
38,3
(
1997
)
Persistent link: https://www.econbiz.de/10004346754
Saved in:
10
Environmental managers as institutional entrepreneurs: the influence of institutional and technical pressures on waste management
Rothenberg, Sandra
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 749-757
Persistent link: https://www.econbiz.de/10003484232
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