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Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities
Hirunyawipada, Tanawat; Xiong, Guiyang - In: Journal of business research : JBR 86 (2018), pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
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Emotional advertising : revisiting the role of product category
Geuens, Maggie; Pelsmacker, Patrick de; Faseur, Tine - In: Journal of business research : JBR 64 (2011) 4, pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
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Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger - In: Journal of business research : JBR 60 (2007) 9, pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
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Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
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Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
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Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting; Yu, Hueiju; Lu, Hsi-Peng - In: Journal of business research : JBR 68 (2015) 4, pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
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A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan; Wong, Pei Wen; Tandoc, Edson C. <Jr.>; … - In: Journal of business research : JBR 168 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Environmental managers as institutional entrepreneurs: the influence of institutional and technical pressures on waste management
Rothenberg, Sandra - In: Journal of business research : JBR 60 (2007) 7, pp. 749-757
Persistent link: https://www.econbiz.de/10003484232