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Customer equity management as formative second-order construct
Bruhn, Manfred; Georgi, Dominik; Hadwich, Karsten - In: Journal of business research : JBR 61 (2008) 12, pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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Customer retention and price matching: the AFPs case
Hidalgo, Pedro; Manzur, Enrique; Olavarrieta, Sergio; … - In: Journal of business research : JBR 61 (2008) 6, pp. 691-696
Persistent link: https://www.econbiz.de/10003707069
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The role of channel quality in customer equity management
Dong, Weimin; Swain, Scott D.; Berger, Paul D. - In: Journal of business research : JBR 60 (2007) 12, pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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Co-creation in hotel-disable customer interactions
Navarro, Susana; Garzón, Dolores; Roig-Tierno, Norat - In: Journal of business research : JBR 68 (2015) 7, pp. 1630-1634
Persistent link: https://www.econbiz.de/10011298875
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Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
Hansen, John D.; Beitelspacher, Lauren Skinner; Deitz, … - In: Journal of business research : JBR 66 (2013) 4, pp. 473-479
Persistent link: https://www.econbiz.de/10009724779
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Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
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Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana; Andreu, Luisa; Cervera, Amparo - In: Journal of business research : JBR 67 (2014) 5, pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
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Salesperson CLV orientation's effect on performance
Valenzuela, Leslier; Torres, Eduardo; Hidalgo, Pedro; … - In: Journal of business research : JBR 67 (2014) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10010363474
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Making customer relationship decisions : analytics v rules of thumb
Persson, Andreas; Ryals, Lynette - In: Journal of business research : JBR 67 (2014) 8, pp. 1725-1732
Persistent link: https://www.econbiz.de/10010379239