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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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A tale of two cultures : revisiting journal editors' views of replication research
Easley, Richard W.; Madden, Charles S.; Gray, Van - In: Journal of business research : JBR 66 (2013) 9, pp. 1457-1459
Persistent link: https://www.econbiz.de/10009757089
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex; Stringfellow, Lindsay; Maclean, Mairi; … - In: Journal of business research : JBR 124 (2021), pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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The customer-based corporate reputation scale : replication and short form
Walsh, Gianfranco; Beatty, Sharon E.; Shiu, Edward M. K. - In: Journal of business research : JBR 62 (2009) 10, pp. 924-930
Persistent link: https://www.econbiz.de/10003887547