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Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen; Demoulin, Nathalie T. M. - In: Journal of business research : JBR 150 (2022), pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Customer portfolio management (CPM) for improved customer relationship management (CRM) : are your customers platinum, gold, silver, or bronze?
Thakur, Ramendra; Workman, Letty - In: Journal of business research : JBR 69 (2016) 10, pp. 4095-4102
Persistent link: https://www.econbiz.de/10011553927
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Knowledge transfer in the context of buyer-supplier relationship : an analysis of a supplier's customer portfolio
Balboni, Bernardo; Marchi, Gianluca; Vignola, Marina - In: Journal of business research : JBR 80 (2017), pp. 277-287
Persistent link: https://www.econbiz.de/10011771524
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Mind the tail, or risk to fail
Gupta, Jairaj; Chaudhry, Sajid M. - In: Journal of business research : JBR 99 (2019), pp. 167-185
Persistent link: https://www.econbiz.de/10012023593
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Backtesting an equity risk model under Solvency II
Santomil, Pablo Durán; González, Luís Otero; Cunill, … - In: Journal of business research : JBR 89 (2018), pp. 216-222
Persistent link: https://www.econbiz.de/10011881772
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Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles; Gélinas-Chebat, Claire; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352
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How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
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You do the service but they take the order
Chiou, Jyh-shen; Wu, Lei-yu; Chou, Szu-yu - In: Journal of business research : JBR 65 (2012) 7, pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - In: Journal of business research : JBR 61 (2008) 4, pp. 284-291
Persistent link: https://www.econbiz.de/10003704456