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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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With or without you? : interaction and immersion in a virtual reality experience
Hudson, Sarah; Matson-Barkat, Sheila; Pallamin, Nico; … - In: Journal of business research : JBR 100 (2019), pp. 459-468
Persistent link: https://www.econbiz.de/10012023991
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The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus; Bigné Alcañiz, J. Enrique; … - In: Journal of business research : JBR 100 (2019), pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten; Ketron, Seth - In: Journal of business research : JBR 100 (2019), pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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Reflections of the extended self : visual self-representation in avatar-mediated environments
Messinger, Paul R.; Ge, Xin; Smirnov, Kristen; … - In: Journal of business research : JBR 100 (2019), pp. 531-546
Persistent link: https://www.econbiz.de/10012024007
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The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 100 (2019), pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
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"Too true to be good?" : when virtual reality decreases interest in actual reality
Deng, Xiaoyan; Unnava, H. Rao; Lee, Hyojin - In: Journal of business research : JBR 100 (2019), pp. 561-570
Persistent link: https://www.econbiz.de/10012024012
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Exploring barriers to adoption of virtual reality through social media analytics and machine learning : an assessment of technology, network, price and trialability
Laurell, Christofer; Sandström, Christian; Berthold, Adam - In: Journal of business research : JBR 100 (2019), pp. 469-474
Persistent link: https://www.econbiz.de/10012024014
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Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia; Guerreiro, João; Eloy, Sara - In: Journal of business research : JBR 100 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10012024015