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Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A. - In: Journal of business research : JBR 67 (2014) 4, pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Strategic brand management : archetypes for managing brands through paradoxes
Högström, Claes; Gustafsson, Anders; Tronvoll, Bård - In: Journal of business research : JBR 68 (2015) 2, pp. 391-404
Persistent link: https://www.econbiz.de/10010472558
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Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén; Rangel-Pérez, Celia; Fernández, Manuel - In: Journal of business research : JBR 157 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
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A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith; Doherty, Anne Marie; Gounaris, Spiros; … - In: Journal of business research : JBR 148 (2022), pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358