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Interactivity model 2.0 : social communication dynamics in organizational contexts
Giraldo Marín, Lillyana María; Tabares Betancur, … - In: Journal of business research : JBR 69 (2016) 11, pp. 4947-4952
Persistent link: https://www.econbiz.de/10011588995
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José; Rodríguez Barberena, Lucienne - In: Journal of business research : JBR 69 (2016) 9, pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
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How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.; Mrad, Mona; Solomon, Michael R. - In: Journal of business research : JBR 89 (2018), pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
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Social value and organizational performance in non-profit social organizations : social entrepreneurship, leadership, and socioeconomic context effects
Felício, J. Augusto; Gonçalves, Helena Martins; … - In: Journal of business research : JBR 66 (2013) 10, pp. 2139-2146
Persistent link: https://www.econbiz.de/10009772226
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I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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Giving back to society : job creation through social entrepreneurship
Rey-Martí, Andrea; Ribeiro Soriano, Domingo; Sánchez … - In: Journal of business research : JBR 69 (2016) 6, pp. 2067-2072
Persistent link: https://www.econbiz.de/10011471691
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Social alliances : business and social enterprise collaboration for social transformation
Sakarya, Sema; Bodur, Muzaffer; Yildirim-Öktem, Özlem; … - In: Journal of business research : JBR 65 (2012) 12, pp. 1710-1720
Persistent link: https://www.econbiz.de/10009683162
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Institutional complexity and social entrepreneurship : a fuzzy-set approach
Muñoz, Pablo; Kibler, Ewald - In: Journal of business research : JBR 69 (2016) 4, pp. 1314-1318
Persistent link: https://www.econbiz.de/10011446659