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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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Social irresponsibility in management
Armstrong, Jon Scott - In: Journal of business research : JBR 5 (1977) 3, pp. 185-213
Persistent link: https://www.econbiz.de/10001858456
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Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
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Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj; Brodie, Roderick J.; Böhmann, Tilo; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
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Investigating the service brand : a customer value perspective
Brodie, Roderick J.; Whittome, James R. M.; Brush, … - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
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Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A. - In: Journal of business research : JBR 15 (1987) 3, pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
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Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi; Fehrer, Julia; Brodie, Roderick J. - In: Journal of business research : JBR 124 (2021), pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
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Investigating the service brand: A customer value perspective
Brodie, Roderick J.; Whittome, James R.M.; Brush, Gregory J. - In: Journal of business research : JBR 62 (2009) 3, pp. 345-356
Persistent link: https://www.econbiz.de/10008895047
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Consumer engagement in a virtual brand community: An exploratory analysis
Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10010054624
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Investigating the service brand: A customer value perspective
Brodie, Roderick J.; Whittome, James R.M.; Brush, Gregory J. - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10008172968