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E-tailers versus retailers - Which factors determine consumer preferences
Keen, Cherie; Wetzels, Martin; de Ruyter, Ko; Feinberg, … - In: Journal of business research : JBR 57 (2004) 7, pp. 685-695
Persistent link: https://www.econbiz.de/10006718545
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The Marketing-Finance Interface
de Ruyter, Ko; Wetzels, Martin - In: Journal of business research : JBR 50 (2000) 2, pp. 209-216
Persistent link: https://www.econbiz.de/10006727737
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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An empirical assessment of the influence of customer emotions and contact employee performance on encounter and relationship satisfaction
van Dolen, Willemijn; de Ruyter, Ko; Lemmink, Jos - In: Journal of business research : JBR 57 (2004) 4, pp. 437-444
Persistent link: https://www.econbiz.de/10006718852
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Cooperating for service excellence in multichannel service systems - An empirical assessment
Wiertz, Caroline; de Ruyter, Ko; Keen, Cherie; … - In: Journal of business research : JBR 57 (2004) 4, pp. 424-436
Persistent link: https://www.econbiz.de/10006718853