Narrow search
Showing 1 - 10 of 2,046
Cover Image
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory; Russell-Bennett, Rebekah; Iacobucci, Dawn - In: Journal of business research : JBR 106 (2020), pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Cover Image
"It's nice to get a wee treat if you've had a bad week" : consumer motivations in retail loyalty scheme points redemption
Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-547
Persistent link: https://www.econbiz.de/10003846876
Cover Image
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Cover Image
Perceived value and perceived usefulness of halal labeling : the role of religion and culture
Jamal, Ahmad; Juwaidah Sharifuddin - In: Journal of business research : JBR 68 (2015) 5, pp. 933-941
Persistent link: https://www.econbiz.de/10010516676
Cover Image
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
Cover Image
Little emperors in the UK : acculturation and food over time
Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of business research : JBR 66 (2013) 8, pp. 968-974
Persistent link: https://www.econbiz.de/10009755389
Cover Image
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Cover Image
Postmodern paradoxes in Thai-Asian consumer identity
Tiwsakul, Amy Rungpaka; Hackley, Christopher E. - In: Journal of business research : JBR 65 (2012) 4, pp. 490-496
Persistent link: https://www.econbiz.de/10009512750
Cover Image
Tweets to escape : intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Pantano, Eleonora; Priporas, Constantinos-Vasilios; … - In: Journal of business research : JBR 130 (2021), pp. 59-69
Persistent link: https://www.econbiz.de/10012544765
Cover Image
In governments we trust : a two-country Brexit field experiment on perceived uncertainty as mediator for consumer decisions
Braun, Erik; Zenker, Sebastian - In: Journal of business research : JBR 138 (2022), pp. 335-346
Persistent link: https://www.econbiz.de/10013197835