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Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning; Li, Guoxin; Zhang, Hao; Nolan, Eimear; … - In: Journal of business research : JBR 141 (2022), pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
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Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Zhang, Hao; Liang, Xiaoning; Qi, Chenyue - In: Journal of business research : JBR 130 (2021), pp. 453-461
Persistent link: https://www.econbiz.de/10012544856
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Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao; Liang, Xiaoning; Moon, Hakil - In: Journal of business research : JBR 120 (2020), pp. 321-329
Persistent link: https://www.econbiz.de/10012417134