Narrow search
Showing 1 - 10 of 10
Cover Image
Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas; Ramachandran, Divya; Kumar, Binay - In: Journal of business research : JBR 125 (2021), pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
Cover Image
Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of business research : JBR 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
Cover Image
A Model to Explain Shareholder Returns
Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of business research : JBR 50 (2000) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006727743
Cover Image
Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.; Pereira, Arun - In: Journal of business research : JBR 40 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006735586
Cover Image
Beyond the box office : a conceptual framework for the drivers of audience engagement
Rubin, Dan; Mohr, Iris; Kumar, V. - In: Journal of business research : JBR 151 (2022), pp. 473-488
Persistent link: https://www.econbiz.de/10013459870
Cover Image
Digging DEEP : futuristic building blocks of omni-channel healthcare supply chains resiliency using machine learning approach
Kumar, Anil; Naz, Farheen; Luthra, Sunil; Vashistha, Rajat - In: Journal of business research : JBR 162 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014302550
Cover Image
Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek; Dogan, Orhan Bahadir; Kumar, V. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434765
Cover Image
Signalling effects of doing good in global ICO markets
Zhao, Ruoran; Hou, Wenxuan; Kumar, V.; Kumar, Ajay - In: Journal of business research : JBR 168 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
Cover Image
A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge; Kumar, V.; Zhao, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
Cover Image
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath; Salunkhe, Uday; Kumar, V. - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10013468746