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Journal of business research : JBR
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The impact of retail store format on the satisfaction-loyalty link : an empirical investigation
Kamran-Disfani, Omid
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
77
(
2017
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011729885
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Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
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