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Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients
Money, R.Bruce - In: Journal of business research : JBR 57 (2004) 3, pp. 297-305
Persistent link: https://www.econbiz.de/10006719050
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Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L. - In: Journal of business research : JBR 13 (1985) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10001021718
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Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
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Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.; Crockett, Melissa - In: Journal of business research : JBR 9 (1981) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10003485080
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Enhancing perceptions of price–value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1102
Persistent link: https://www.econbiz.de/10009979171
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A Brief History of the Future of Advertising: Visions and Lessons from Integrated Marketing Communications
Bearden, William O.; Madden, Charles S. - In: Journal of business research : JBR 37 (1996) 3, pp. 135-138
Persistent link: https://www.econbiz.de/10006739173
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Testing Predictions Derived from Inoculation Theory and the Effectiveness of Self-Disclosure Communications Strategies
Easley, Richard W.; Bearden, William O.; Teel, Jesse E. - In: Journal of business research : JBR 34 (1995) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10006740982
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Component versus Bundle Pricing: The Role of Selling Price Deviations from Price Expectations
Kaicker, Ajit; Bearden, William O.; Manning, Kenneth C. - In: Journal of business research : JBR 33 (1995) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10006742225
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Norm Extremity and Interpersonal Influences on Consumer Conformity
Lascu, Dana-Nicoleta; Bearden, William O.; Rose, Randall L. - In: Journal of business research : JBR 32 (1995) 3, pp. 201-212
Persistent link: https://www.econbiz.de/10006742258
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Correlates of Conformity in the Consumption of Illicit Drugs and Alcohol
Bearden, William O.; Rose, Randall L.; Teel, Jesse E. - In: Journal of business research : JBR 30 (1994) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10006744800