A Brief History of the Future of Advertising: Visions and Lessons from Integrated Marketing Communications
Year of publication: |
1996
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Authors: | Bearden, William O. ; Madden, Charles S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 3, p. 135-138
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