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The powerful select, the powerless reject : power's influence in decision strategies
Mourali, Mehdi; Nagpal, Anish - In: Journal of business research : JBR 66 (2013) 7, pp. 874-880
Persistent link: https://www.econbiz.de/10009756893
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The powerful select, the powerless reject: Power's influence in decision strategies
Mourali, Mehdi; Nagpal, Anish - In: Journal of business research : JBR 66 (2013) 7, pp. 874-880
Persistent link: https://www.econbiz.de/10010108520
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Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas; Ramachandran, Divya; Kumar, Binay - In: Journal of business research : JBR 125 (2021), pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
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Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of business research : JBR 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
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A Model to Explain Shareholder Returns
Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of business research : JBR 50 (2000) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006727743
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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.; Pereira, Arun - In: Journal of business research : JBR 40 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006735586
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Beyond the box office : a conceptual framework for the drivers of audience engagement
Rubin, Dan; Mohr, Iris; Kumar, V. - In: Journal of business research : JBR 151 (2022), pp. 473-488
Persistent link: https://www.econbiz.de/10013459870
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Digging DEEP : futuristic building blocks of omni-channel healthcare supply chains resiliency using machine learning approach
Kumar, Anil; Naz, Farheen; Luthra, Sunil; Vashistha, Rajat - In: Journal of business research : JBR 162 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014302550
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Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek; Dogan, Orhan Bahadir; Kumar, V. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434765
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Signalling effects of doing good in global ICO markets
Zhao, Ruoran; Hou, Wenxuan; Kumar, V.; Kumar, Ajay - In: Journal of business research : JBR 168 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014434785