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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
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Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian; Kuehnl, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
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Should marketing be cross-functional? Conceptual development and international empirical evidence
Krohmer, Harley; Homburg, Christian; Workman, John P. - In: Journal of business research : JBR 55 (2002) 6, pp. 451-466
Persistent link: https://www.econbiz.de/10006723563
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Customer satisfaction in industrial markets: dimensional and multiple role issues
Homburg, Christian; Rudolph, Bettina - In: Journal of business research : JBR 52 (2001) 1, pp. 15-34
Persistent link: https://www.econbiz.de/10006726281
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Does Customer Interaction Enhance New Product Success?
Gruner, Kjell E.; Homburg, Christian - In: Journal of business research : JBR 49 (2000) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006728456
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A strategy implementation perspective of market orientation
Homburg, Christian; Krohmer, Harley; Workman, John P. - In: Journal of business research : JBR 57 (2004) 12, pp. 1331-1340
Persistent link: https://www.econbiz.de/10006716952