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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
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Beyond valence in customer dissatisfaction - A review and new findings on behavioral responses to regret and disappointment in failed services
Zeelenberg, Marcel; Pieters, Rik - In: Journal of business research : JBR 57 (2004) 4, pp. 445-455
Persistent link: https://www.econbiz.de/10006718851
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Introduction: Special Issue on Service Marketing and Management: European Contributions
Pieters, Rik; Botschen, Guenther - In: Journal of business research : JBR 44 (1999) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10006731837
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Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano “Nino”; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1129
Persistent link: https://www.econbiz.de/10008640049