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Country-of-origin image: measurement and cross-national testing
Pereira, Arun; Hsu, Chin-Chun; Kundu, Sumit K. - In: Journal of business research : JBR 58 (2005) 1, pp. 103-106
Persistent link: https://www.econbiz.de/10006713999
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.; Pereira, Arun - In: Journal of business research : JBR 40 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006735586
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Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008348339
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Chinese consumer decision-making styles: A comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10008894510