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Assessing satisfaction with core and secondary attributes
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 61 (2008) 9, pp. 942-949
Persistent link: https://www.econbiz.de/10003731204
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How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 65 (2012) 1, pp. 92-99
Persistent link: https://www.econbiz.de/10009549705
Cover Image
Assessing satisfaction with core and secondary attributes
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 61 (2008) 9, pp. 942-949
Persistent link: https://www.econbiz.de/10008065256
Cover Image
How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 65 (2012) 1, pp. 92-100
Persistent link: https://www.econbiz.de/10009819604