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Advertising
171
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158
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133
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133
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116
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116
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Lim, Weng Marc
5
Choi, Yung Kyun
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Ko, Eunju
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Septianto, Felix
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3
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Sandıkçı, Özlem
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Sharma, Piyush
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Spielmann, Nathalie
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Bellman, Steven
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Bernritter, Stefan F.
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Botella-Carrubi, Dolores
2
Bove, Liliana L.
2
Bresciani, Stefano
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Burton, Scot
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Cao, Zixia
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Carlson, Les
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Cowan, Kirsten
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Das, Gopal
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Dennis, Charles
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Hunt, Shelby D.
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
European Journal of Marketing
575
SpringerLink / Bücher
451
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
Journal of advertising research
229
International journal of advertising : the review of marketing communications
215
Journal of Food Distribution Research
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192
International journal of advertising : the quarterly review of marketing communications
188
IMF working papers
185
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168
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151
Management Science
146
Springer eBook Collection
140
European journal of marketing : EJM
139
Journal of Agricultural and Applied Economics
131
NBER working paper series
130
Industrial marketing management : the international journal for industrial and high-tech firms
129
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
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119
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115
Journal of historical research in marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Journal of marketing
105
Discussion paper / Centre for Economic Policy Research
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
Journal of marketing management : MM
90
MPRA Paper
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
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ECONIS (ZBW)
328
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1
Applying industry practices to promote healthy foods : an exploration of positive
marketing
outcomes
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
Saved in:
2
Utterly fresh perspectives on consumer research and
advertising
: introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
3
The name's the game : does
marketing
impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
4
Do market share and demand uncertainty influence the relation between
advertising
expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
5
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among
advertising
and
marketing
practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
6
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
7
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
8
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
9
Dynamic market impacts of generic dairy
advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
10
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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