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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi; McLean, Graeme J.; Wilson, Alan M.; … - In: Journal of business research : JBR 120 (2020), pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
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Negative tweets and their impact on likelihood to recommend
Barhorst, Jennifer B.; Wilson, Alan M.; Brooks, Joshua - In: Journal of business research : JBR 117 (2020), pp. 727-739
Persistent link: https://www.econbiz.de/10012288096
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Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.; Al-Nabhani, Khalid; Wilson, Alan M. - In: Journal of business research : JBR 85 (2018), pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
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A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith; Doherty, Anne Marie; Gounaris, Spiros; … - In: Journal of business research : JBR 148 (2022), pp. 472-488
Persistent link: https://www.econbiz.de/10013325508