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How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo; Aloini, Davide - In: Journal of business research : JBR 96 (2019), pp. 322-339
Persistent link: https://www.econbiz.de/10011981056
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Anti-consumption and brand avoidance
Lee, Michael S. W.; Motion, Judith; Conroy, Denise - In: Journal of business research : JBR 62 (2009) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
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The rejection of brand hegemony
Cromie, John G.; Ewing, Mike T. - In: Journal of business research : JBR 62 (2009) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10003810561
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Special issue: BALAS (Business Association for Latin American Studies)
Brenes, Esteban B. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003866434
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Derived versus full name brand extensions
Olavarrieta, Sergio; Torres, Eduardo; Vásquez … - In: Journal of business research : JBR 62 (2009) 9, pp. 899-905
Persistent link: https://www.econbiz.de/10003866449