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Trust
100
Confidence
86
Vertrauen
86
Corporate group
33
Konzern
33
Consumer behaviour
32
Konsumentenverhalten
32
Social exchange theory
32
Austauschtheorie
31
Beziehungsmarketing
25
Relationship marketing
25
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20
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20
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20
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20
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14
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10
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9
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9
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9
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8
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Gaur, Ajai S.
3
Bandeira-de-Mello, Rodrigo
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2
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2
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2
Hajli, Nick
2
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2
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2
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2
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Urbano Salvador, Amparo
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
IZA Discussion Papers
234
MPRA Paper
136
Journal of economic behavior & organization : JEBO
126
Discussion paper series / IZA
123
CESifo Working Paper
122
CESifo working papers
117
Journal of business ethics : JOBE
89
Journal of retailing and consumer services
76
CEPR Discussion Papers
73
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of Business Ethics
61
Journal of behavioral and experimental economics
61
CESifo Working Paper Series
60
Games
58
Europäische Hochschulschriften / 5
55
SpringerLink / Bücher
54
Jena Economic Research Papers
51
Journal of Business & Industrial Marketing
49
Working Paper
48
The Oxford handbook of business groups
47
European Journal of Marketing
46
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Working paper
45
International journal of hospitality management
44
International Journal of Bank Marketing
42
Journal of Services Marketing
41
Tinbergen Institute Discussion Papers
41
Discussion papers / CEPR
40
Leadership & Organization Development Journal
38
Discussion paper / Tinbergen Institute
37
Games and economic behavior
37
Industrial Management & Data Systems
36
Management Decision
36
Technological forecasting & social change : an international journal
35
The journal of business & industrial marketing
34
Discussion paper
33
IEW - Working Papers
33
Journal of Managerial Psychology
33
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ECONIS (ZBW)
170
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170
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1
Trust
me,
trust
me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
Saved in:
2
Always
trust
in old friends? : effects of
reciprocity
in bilateral asset specificity on
trust
in international B2B partnerships
Liu, Yen-Hung Steven
;
Deligonul, Seyda
;
Cavusgil, Erin
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
Saved in:
3
Transparency and empowerment in an investment environment
Kanagaretnam, Kiridaran
;
Mestelman, Stuart
;
Nainar, S. M.
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2030-2038
Persistent link: https://www.econbiz.de/10010380078
Saved in:
4
From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Urbonavicius, Sigitas
;
Degutis, Mindaugas
;
Zimaitis, Ignas
- In:
Journal of business research : JBR
136
(
2021
),
pp. 76-85
Persistent link: https://www.econbiz.de/10012663281
Saved in:
5
Statistical formats to optimize evidence-based decision making : a behavioral approach
Arribas, Iván
;
Comeig, Irene
;
Urbano Salvador, Amparo
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10010363317
Saved in:
6
The attraction effect in mid-involvement categories : an experimental economics approach
Gomez, Yolanda
;
Martínez-Molés, Víctor
;
Urbano …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5082-5088
Persistent link: https://www.econbiz.de/10011589151
Saved in:
7
Sharing economy platforms : an equity theory perspective on
reciprocity
and commitment
Davlembayeva, Dinara
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 151-166
Persistent link: https://www.econbiz.de/10012494361
Saved in:
8
"Paying it forward : the reciprocal effect of superior service on charity at checkout"
Obeng, Efua
;
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of business research : JBR
98
(
2019
),
pp. 250-260
Persistent link: https://www.econbiz.de/10012007238
Saved in:
9
Corporate political activity and the constraint of stakeholder
reciprocity
Sutton, Trey
;
Bosse, Douglas A.
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303765
Saved in:
10
Personality-relatedness and
reciprocity
framework for analyzing retailer-consumer interactions
Kaltcheva, Velitchka D.
;
Parasuraman, A.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 601-608
Persistent link: https://www.econbiz.de/10003854660
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