Personality-relatedness and reciprocity framework for analyzing retailer-consumer interactions
Velitchka D. Kaltcheva; A. Parasuraman
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaltcheva, Velitchka D. ; Parasuraman, A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 6, p. 601-608
|
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003854660