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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 68 (2015) 2, pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.; Hill, Matthew D.; Kelly, G. Wayne - In: Journal of business research : JBR 115 (2020), pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
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Gamification : a cognitive-emotional view
Mullins, Jeffrey K.; Sabherwal, Rajiv - In: Journal of business research : JBR 106 (2020), pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
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Resist or comply : promoting responsible gambling among youth
Lemarié, Linda; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 1, pp. 137-140
Persistent link: https://www.econbiz.de/10009720374
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Team-based games : catalysts for developing psychological safety, learning and performance
Parker, Hamieda; Plooy, Earle du - In: Journal of business research : JBR 125 (2021), pp. 45-51
Persistent link: https://www.econbiz.de/10012494088
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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177