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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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Investigating the antecedents of African fast food customers' loyalty : a self-congruity perspective
Shamah, Rania A. M.; Moretti, Andrea; Raggiotto, Francesco - In: Journal of business research : JBR 86 (2018), pp. 446-456
Persistent link: https://www.econbiz.de/10011855373
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A comparative analysis of the role of national culture on foreign market acquisitions by US firms and firms from emerging countries
Malhotra, Shavin; Sivakumar, K.; Zhu, PengCheng - In: Journal of business research : JBR 64 (2011) 7, pp. 714-722
Persistent link: https://www.econbiz.de/10009151708
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Harnessing subcultural identity to optimize workplace rewards : evidence from Russia
Elenkov, Detelin; Manev, Ivan M.; Kuntz, Joana Coelho - In: Journal of business research : JBR 153 (2022), pp. 319-328
Persistent link: https://www.econbiz.de/10013534043
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
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The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.; Luna, David; Goldsmith, Emily - In: Journal of business research : JBR 103 (2019), pp. 310-318
Persistent link: https://www.econbiz.de/10012104249
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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios; Davydova, Olga; … - In: Journal of business research : JBR 104 (2019), pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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The direct and moderating influences of individual-level cultural values within web engagement : a multi-country analysis of a public information website
Shiu, Edward; Walsh, Gianfranco; Hassan, Louis M.; … - In: Journal of business research : JBR 68 (2015) 3, pp. 534-541
Persistent link: https://www.econbiz.de/10010496189