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Pervasive advertising
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Mobile application
34
Mobile Anwendung
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Consumer behaviour
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Konsumentenverhalten
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Mobile Business
11
Mobile business
11
Mobile communications
11
Mobilkommunikation
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Innovationsakzeptanz
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Social web
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Virales Marketing
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Advertising
2
Brand image
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Brand management
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Confidence
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Consumer motivation
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Customer satisfaction
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Data protection
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Datenschutz
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Al-Nabhani, Khalid
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Journal of business research : JBR
Journal of retailing and consumer services
44
SpringerLink / Bücher
31
Technological forecasting & social change : an international journal
21
International journal of business information systems : IJBIS
20
Journal of advertising research
20
International journal of networking and virtual organisations : IJNVO
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Information systems research : ISR
14
Journal of marketing communications
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
Electronic commerce research
12
HMD : Praxis der Wirtschaftsinformatik
12
Marketing intelligence & planning
12
International journal of hospitality management
11
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
Psychology & marketing
10
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
Informatica Economica
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Journal of marketing
8
Springer eBook Collection
8
Strategic Direction
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of production economics
7
International journal of retail and distribution management
7
Journal of hospitality marketing & management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Research
7
Tourism management : research, policies, practice
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
IWI-Diskussionsbeiträge
6
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ECONIS (ZBW)
35
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1
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
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2
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
3
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
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4
A unified perspective on the factors influencing usage intention toward mobile financial services
Lee, Yong-ki
;
Park, Jong-hyun
;
Chung, Namho
;
Horky, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1590-1599
Persistent link: https://www.econbiz.de/10009681919
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5
Self-construal's role in mobile TV acceptance : extension of TAM across cultures
Choi, Yung Kyun
;
Totten, Jeff W.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1525-1533
Persistent link: https://www.econbiz.de/10009681940
Saved in:
6
Users' adoption of mobile applications : product type and message framing's moderating effect
Shen, George Chung-Chi
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2317-2321
Persistent link: https://www.econbiz.de/10011389370
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7
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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8
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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9
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
Kaur, Puneet
;
Talwar, Shalini
;
Islam, Nazrul
;
Salo, Jari
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 142-157
Persistent link: https://www.econbiz.de/10013271481
Saved in:
10
Usage intention model of mobile apps in membership application
Huang, Duen-Huang
;
Chueh, Hao-En
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1255-1260
Persistent link: https://www.econbiz.de/10013194349
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