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Consumer behaviour
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Laroche, Michel
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Melewar, T. C.
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing and consumer services
1,966
International journal of consumer studies
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International journal of hospitality management
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European Journal of Marketing
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Asia Pacific journal of marketing and logistics
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of marketing communications
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Journal of international consumer marketing
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Journal of marketing
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Marketing intelligence & planning
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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Cogent business & management
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Marketing letters : a journal of research in marketing
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International journal of retail & distribution management
307
Journal of Product & Brand Management
303
The international review of retail, distribution and consumer research
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
International journal of contemporary hospitality management
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ECONIS (ZBW)
2,170
USB Cologne (EcoSocSci)
1
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1
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
2
The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A.
- In:
Journal of business research : JBR
60
(
2007
)
5
,
pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
Saved in:
3
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
4
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
5
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
6
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
Saved in:
7
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
8
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
9
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
10
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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