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Journal of business research : JBR
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Managing ambidexterity in creative industries : a survey
Wu, Yuanyuan
;
Wu, Shikui
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2388-2396
Persistent link: https://www.econbiz.de/10011490961
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Machine learning in marketing : a literature review, conceptual framework, and research agenda
Ngai, Eric W. T.
;
Wu, Yuanyuan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 35-48
Persistent link: https://www.econbiz.de/10013197877
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3
The impact of online review variance of new products on consumer adoption intentions
Wu, Yuanyuan
;
Liu, Tianjiao
;
Teng, Lefa
;
Zhang, Hui
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 209-218
Persistent link: https://www.econbiz.de/10012663289
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