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Zur Problematik der Markenwert...
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Journal of business research : JBR
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Antecedents and outcomes of employee-based brand equity
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Produktmanagement
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ECONIS (ZBW)
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1
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
Saved in:
2
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
3
The role of consumer-brand identification in building brand relationships
Tuškej, Urška
;
Golob, Urša
;
Podnar, Klement
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
Saved in:
4
Nation branding effects on retrospective global evaluation of past travel experiences
Nikolova, Milena S.
;
Hassan, Salah S.
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 752-758
Persistent link: https://www.econbiz.de/10009740460
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