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Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda; Beal, Virginia; Ludwichowska, Gosia; … - In: Journal of business research : JBR 66 (2013) 2, pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
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Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
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The role of consumer-brand identification in building brand relationships
Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
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Nation branding effects on retrospective global evaluation of past travel experiences
Nikolova, Milena S.; Hassan, Salah S. - In: Journal of business research : JBR 66 (2013) 6, pp. 752-758
Persistent link: https://www.econbiz.de/10009740460