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Analyzing price and product strategies with a comprehensive system dynamics model : a case study from the capital goods industry
Größler, Andreas; Löpsinger, Tobias; Stotz, Myrjam; … - In: Journal of business research : JBR 61 (2008) 11, pp. 1136-1142
Persistent link: https://www.econbiz.de/10003766634
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Management fads and information delays : an exploratory simulation study
Rich, Eliot - In: Journal of business research : JBR 61 (2008) 11, pp. 1143-1151
Persistent link: https://www.econbiz.de/10003766635
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A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies
Otto, Peter - In: Journal of business research : JBR 61 (2008) 11, pp. 1173-1181
Persistent link: https://www.econbiz.de/10003766646
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Business negotiations in Canada, Maxico, and United States
Adler, Nancy J.; Graham, John L.; Schwarz Gehrke, Theodore - In: Journal of business research : JBR 15 (1987) 5, pp. 411-429
Persistent link: https://www.econbiz.de/10003464781
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Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna; Rummel, Paul; Hauser, John R. - In: Journal of business research : JBR 60 (2007) 8, pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
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The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander - In: Journal of business research : JBR 60 (2007) 8, pp. 868-875
Persistent link: https://www.econbiz.de/10003499837
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Communicating forecasts : the simplicity of simulated experience
Hogarth, Robin M.; Soyer, Emre - In: Journal of business research : JBR 68 (2015) 8, pp. 1800-1809
Persistent link: https://www.econbiz.de/10011317059
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Picking profitable investments : the success of equal weighting in simulated venture capitalist decision making
Woike, Jan K.; Hoffrage, Ulrich; Petty, Jeffrey S. - In: Journal of business research : JBR 68 (2015) 8, pp. 1705-1716
Persistent link: https://www.econbiz.de/10011317074
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The golden rule of forecasting : objections, refinements, and enhancements
Soyer, Emre; Hogarth, Robin M. - In: Journal of business research : JBR 68 (2015) 8, pp. 1702-1704
Persistent link: https://www.econbiz.de/10011317075
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Integrating strategic thinking and simulation in marketing strategy : seeing the whole system
Pagani, Margherita; Otto, Peter - In: Journal of business research : JBR 66 (2013) 9, pp. 1568-1575
Persistent link: https://www.econbiz.de/10009757027