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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
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Network position and tourism firms' co-branding practice
Aarstad, Jarle; Ness, Håvard; Haugland, Sven A. - In: Journal of business research : JBR 68 (2015) 8, pp. 1667-1677
Persistent link: https://www.econbiz.de/10011317095
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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Destination loyalty modeling of the global tourism
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 6, pp. 2213-2219
Persistent link: https://www.econbiz.de/10011472178
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Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens; Dickinger, Astrid - In: Journal of business research : JBR 68 (2015) 9, pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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Bridging the gap between country and destination image : assessing common facets and their predictive validity
Zeugner-Roth, Katharina Petra; Žabkar, Vesna - In: Journal of business research : JBR 68 (2015) 9, pp. 1844-1853
Persistent link: https://www.econbiz.de/10011384139
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Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert; Osabutey, Ellis L. C.; Kosiba, John … - In: Journal of business research : JBR 116 (2020), pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
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Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo; Pérez-Cabañero, Carmen; … - In: Journal of business research : JBR 101 (2019), pp. 536-547
Persistent link: https://www.econbiz.de/10012103470