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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee; Kim, Donghoon; Son, Jungmin - In: Journal of business research : JBR 66 (2013) 8, pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta; Lee, Jennifer J.; Sung, Billy - In: Journal of business research : JBR 132 (2021), pp. 429-440
Persistent link: https://www.econbiz.de/10012581699
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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Retail knockoffs : consumer acceptance and rejection of inauthentic retailers
Rosenbaum, Mark S.; Cheng, Mingming; Wong, IpKin Anthony - In: Journal of business research : JBR 69 (2016) 7, pp. 2448-2455
Persistent link: https://www.econbiz.de/10011491054
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Channel stickiness in the shopping journey for electronics : evidence from China and South Korea
Kim, Jikyung; Song, Hyeasinn; Choi, Jeonghye; Kim, Yongseob - In: Journal of business research : JBR 130 (2021), pp. 506-516
Persistent link: https://www.econbiz.de/10012544866
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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520