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~isPartOf:"Journal of business research : JBR"
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Advertising
171
Werbung
167
Consumer behaviour
143
Konsumentenverhalten
143
Advertising effects
118
Werbewirkung
118
Gender
114
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Jain, Varsha
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2
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Discussion paper series / IZA
1,145
IZA Discussion Papers
909
IZA Discussion Paper
621
NBER working paper series
397
NBER Working Paper
333
Working paper / National Bureau of Economic Research, Inc.
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Feminist economics
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Journal of economic behavior & organization : JEBO
282
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
256
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237
CESifo working papers
231
Gender in management : an international journal
228
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
191
Applied economics
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MPRA Paper
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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Journal of marketing communications
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Discussion papers / CEPR
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World Bank E-Library Archive
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Journal of business ethics : JOBE
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Economics letters
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Management science : journal of the Institute for Operations Research and the Management Sciences
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IFPRI discussion paper
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Journal of retailing and consumer services
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Labour economics : official journal of the European Association of Labour Economists
139
GLO discussion paper
137
Applied economics letters
134
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118
Economics of education review
118
Working paper / World Institute for Development Economics Research
117
International journal of gender and entrepreneurship
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ECONIS (ZBW)
313
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1
Scarcity, sex, and spending : recession cues increase women's desire for
men
owning luxury products and
men
's desire to buy them
Bradshaw, Hannah K.
;
Rodeheffer, Christopher D.
;
Hill, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 561-568
Persistent link: https://www.econbiz.de/10012417165
Saved in:
2
The effect of ad smiles on consumer attitudes and intentions : influence of model
gender
and consumer
gender
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of business research : JBR
99
(
2019
),
pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
Saved in:
3
Men
hate it, women love it : guilty pleasure
advertising
messages
Lancellotti, Matthew P.
;
Thomas, Sunil
- In:
Journal of business research : JBR
85
(
2018
),
pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
Saved in:
4
The role of
gender
and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
5
Endorser
gender
and age effects in B2B
advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
6
Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev
;
Bansal, Anjali
;
Bansal, Amrita
- In:
Journal of business research : JBR
153
(
2022
),
pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
Saved in:
7
Interpersonal effects on fashion conciousness and status consumption moderated by materialism in metropolitan
men
Lertwannawit, Aurathai
;
Mandhachitara, Rujirutana
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1408-1416
Persistent link: https://www.econbiz.de/10009620152
Saved in:
8
Consumer heterogeneity evolving from social group dynamics: latent class analyses of German footwear consumption 1980-1991
Frenzel Baudisch, Alexander
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 836-847
Persistent link: https://www.econbiz.de/10003499778
Saved in:
9
Print
advertising
: white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
10
Local enablers of business models : the experience of Brazilian multinationals acquiring in North America
Fleury, Afonso Carlos Corrêa
;
Fleury, Maria Tereza Leme
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 516-526
Persistent link: https://www.econbiz.de/10010363482
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