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Werbung
167
Advertising
158
Advertising effects
112
Werbewirkung
112
Consumer behaviour
97
Konsumentenverhalten
97
Internet marketing
41
Online-Marketing
41
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Markenführung
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Brand image
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Markenimage
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Markenartikel
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Brand
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Social web
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Psychology of advertising
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Theory
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Marketingmanagement
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Personality psychology
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Collection of articles of several authors
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Sammelwerk
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Choi, Yung Kyun
3
Ford, John B.
3
Jain, Varsha
3
Merchant, Altaf
3
Septianto, Felix
3
Spielmann, Nathalie
3
Bove, Liliana L.
2
Burton, Scot
2
Cao, Zixia
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Kim, Jooyoung
2
Laroche, Michel
2
Lei, Jing
2
Martín Herrán, Guiomar
2
Monfort, Abel
2
Orazi, Davide C.
2
Reid, Leonard N.
2
Richard, Marie-Odile
2
Sigué, Simon Pierre
2
Thomas, Sunil
2
Uribe, Rodrigo
2
Warlop, Luk
2
Yan, Ruiliang
2
Acito, Franklin
1
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
1
Akhtar, Pervaiz
1
Alvarez, Cecilia M. O.
1
Ammi, Chantal
1
Ardelet, Caroline
1
Ashaduzzaman, Md.
1
Assaf, A. Georges
1
Baack, Daniel W.
1
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
167
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1
Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In:
Journal of business research : JBR
24
(
1992
)
4
,
pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
Saved in:
2
Modeling the effect of advertising on price response : an econometric framework and some preliminary findings
Vanhonacker, Wilfried R.
- In:
Journal of business research : JBR
19
(
1989
)
2
,
pp. 127-149
Persistent link: https://www.econbiz.de/10001070110
Saved in:
3
The impact of firms' risk-taking attitudes on advertising budgets
Lee, Don Y.
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 247-256
Persistent link: https://www.econbiz.de/10001171340
Saved in:
4
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
5
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
6
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
7
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
8
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
9
The nature and framing of gambling consequences in advertising
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
Saved in:
10
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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