Separate and joint effects of advertising and placement
Rodrigo Uribe (Business School, Faculty of Economics and Business, Universidad de Chile, Santiago, Chile)
| Year of publication: |
2016
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|---|---|
| Authors: | Uribe, Rodrigo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 459-465
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| Subject: | Advertising | Placement | Recall | Brand attitude | Synergy | IMC | Werbewirkung | Advertising effects | Werbung | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.06.052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435930