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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 126 (2021), pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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Dual effect-based market segmentation and price optimization
Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
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Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario; Kowalkowski, Christian; Kindström, Daniel - In: Journal of business research : JBR 132 (2021), pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge; Kumar, V.; Zhao, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.; Williams, David L.; Yoon, Sung-joon - In: Journal of business research : JBR 63 (2010) 4, pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
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Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua; Mesak, Hani I.; Hsu, Maxwell K.; Qu, Hailin - In: Journal of business research : JBR 65 (2012) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663