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Pursuing upward transformation : the construction of a progressing self among dominated consumers
Castilhos, Rodrigo B.; Fonseca, Marcelo J. - In: Journal of business research : JBR 69 (2016) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10011417060
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A taste of the elite : the effect of pairing food products with elite groups on taste perceptions
Gomez, Pierrick; Spielmann, Nathalie - In: Journal of business research : JBR 100 (2019), pp. 175-183
Persistent link: https://www.econbiz.de/10012023792
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Underdog consumption : an exploration into meanings and motives
McGinnis, Lee Phillip; Gentry, James W. - In: Journal of business research : JBR 62 (2009) 2, pp. 191-199
Persistent link: https://www.econbiz.de/10003810548
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Social class system revisited
Hendon, Donald W.; Williams, Emelda L.; Huffman, Douglas E. - In: Journal of business research : JBR 17 (1988) 3, pp. 259-270
Persistent link: https://www.econbiz.de/10003575838
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Selling hope : gambling entrepreneurs in Britain 1906 - 1960
Downs, Carolyn - In: Journal of business research : JBR 68 (2015) 10, pp. 2207-2213
Persistent link: https://www.econbiz.de/10011373088
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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung; Yi, Youjae; Lee, Jaehoon - In: Journal of business research : JBR 112 (2020), pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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A cross-cultural examination of the effects of social perception styles on store image formation
Hu, Haiyan; Jasper, Cynthia R. - In: Journal of business research : JBR 60 (2007) 3, pp. 222-230
Persistent link: https://www.econbiz.de/10003428854
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Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533