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Information multidimensionality in online customer reviews
Wang, Fang; Du, Zhao; Wang, Shan - In: Journal of business research : JBR 159 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario; Walsh, Gianfranco - In: Journal of business research : JBR 117 (2020), pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
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Good citizen, good ambassador? : linking employees' reputation perceptions with supportive behavior on Twitter
Schaarschmidt, Mario; Könsgen, Raoul - In: Journal of business research : JBR 117 (2020), pp. 754-763
Persistent link: https://www.econbiz.de/10012288098
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume; Ots, Mart - In: Journal of business research : JBR 106 (2020), pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
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The impact of word-of-mouth communication on attribute evaluation
Lim, Boon C.; Chung, Cindy - In: Journal of business research : JBR 64 (2011) 1, pp. 18-23
Persistent link: https://www.econbiz.de/10008806367
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Consumer responses to price discrimination : discriminating bases, inequality status, and information disclosure timing influences
Wu, Chi-cheng; Liu, Yi-fen; Chen, Ying-Ju; Wang, Chih-jen - In: Journal of business research : JBR 65 (2012) 1, pp. 106-116
Persistent link: https://www.econbiz.de/10009549703