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Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
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How firms can create delightful customer experience? : contrasting roles of future reward uncertainty
Zou, Lili Wenli; Yim, Chi-kin; Chan, Kimmy Wa - In: Journal of business research : JBR 147 (2022), pp. 477-490
Persistent link: https://www.econbiz.de/10013271528
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Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa; Gong, Taeshik; Sharma, Piyush; Chu, Candace - In: Journal of business research : JBR 150 (2022), pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
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Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity
Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9, pp. 1033-1041
Persistent link: https://www.econbiz.de/10008443949