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Consumer behaviour
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Brand management
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Laroche, Michel
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Teng, Lefa
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
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ECONIS (ZBW)
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71
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
72
Migration and materialism : the roles of ethnic identity, religiosity, and generation
Cleveland, Mark
;
Chang, William
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 963-971
Persistent link: https://www.econbiz.de/10003887580
Saved in:
73
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.
;
Amato, Christie
;
Peters, Cara
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
Saved in:
74
"To buy or to pirate" : the matrix of music consumers' acquisition-mode decision-making
Coyle, James R.
;
Gould, Stephen J.
;
Gupta, Pola
;
Gupta, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1031-1037
Persistent link: https://www.econbiz.de/10003888186
Saved in:
75
Are they playing by the same rules? : a consumer gifting classification of marital dyads
Schiffman, Leon G.
;
Cohn, Deborah Y.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1054-1062
Persistent link: https://www.econbiz.de/10003896907
Saved in:
76
Understanding the psychological process underlying customer satisfaction and retention in a relational service
Guo, Lin
;
Xiao, Jing-jian
;
Tang, Chuanyi
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1152-1159
Persistent link: https://www.econbiz.de/10003897442
Saved in:
77
Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Yao, Emery
;
Fang, Ruolian
;
Dineen, Brian R.
;
Yao, Xin
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1281-1288
Persistent link: https://www.econbiz.de/10003900756
Saved in:
78
Parental style and adolescent influence in family consumption decisions: an integrative approach
Bao, Yeqing
;
Fern, Edward F.
;
Sheng, Shibin
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003484140
Saved in:
79
Response-time measurement of group purchasing-decision power structures
Marshall, Roger
;
Reday, Peter Alan
;
Woonbong, Na
; …
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 711-719
Persistent link: https://www.econbiz.de/10003484200
Saved in:
80
Management learning exercise and trainer's note building grounded theory in tourism behavior
Martin, Drew
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 742-748
Persistent link: https://www.econbiz.de/10003484227
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