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Consumer behaviour
6
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Scale development
4
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Ford, John B.
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Journal of business research : JBR
Journal of advertising research
46
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of hospitality management
14
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of current issues and research in advertising : JCIRA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of Business Research
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Journal of strategic marketing
7
The journal of services marketing
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International journal of nonprofit and voluntary sector marketing
5
Review of industrial organization : RIO
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International journal of the economics of business
4
Journal of marketing management : MM
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Journal of nonprofit & public sector marketing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Review of Industrial Organization
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
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European journal of marketing : EJM
3
Journal of business ethics : JOBE
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Journal of regional science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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American business review
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Annals of tourism research : ATR ; a social sciences journal
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Arts marketing : an international journal ; AM
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Business horizons
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Corporate communications : an international journal
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International Journal of the Economics of Business
2
International journal of advertising : the review of marketing communications
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Journal of advertising
2
Journal of hospitality marketing & management
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ECONIS (ZBW)
15
OLC EcoSci
6
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1
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
2
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
3
Purging data before productivity analysis
LaTour, Kathryn
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 294-303
Persistent link: https://www.econbiz.de/10008382086
Saved in:
4
The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin
;
Miles, Morgan P.
;
Polonsky, Michael J.
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
Saved in:
5
Validating scales for economic upgrading in global value chains and assessing the impact of upgrading on supplier firms' performance
Islam, Mohammad Tarikul
;
Polonsky, Michael J.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 144-159
Persistent link: https://www.econbiz.de/10012237832
Saved in:
6
Inter-firm learning and knowledge-sharing in multinational networks : an outsourced organization's perspective
Gupta, Samir
;
Polonsky, Michael J.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 615-622
Persistent link: https://www.econbiz.de/10010363445
Saved in:
7
Understanding consumer services buyers based upon their purchase channel
Magnini, Vincent P.
;
Karande, Kiran
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 543-550
Persistent link: https://www.econbiz.de/10008988835
Saved in:
8
Understanding consumer services buyers based upon their purchase channel
Magnini, Vincent P.
;
Karande, Kiran
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 543-551
Persistent link: https://www.econbiz.de/10008884442
Saved in:
9
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
10
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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