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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Social responsibility and personal success : are they incompatible?
Wood, Van R. - In: Journal of business research : JBR 14 (1986) 3, pp. 193-212
Persistent link: https://www.econbiz.de/10001021684
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Ethics and marketing management : an empirical examination
Chonko, Lawrence B. - In: Journal of business research : JBR 13 (1985) 4, pp. 339-359
Persistent link: https://www.econbiz.de/10001021712
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Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of business research : JBR 74 (2017), pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
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Competition in the third millennium: efficiency or effectiveness?
Hunt, Shelby D.; Duhan, Dale F. - In: Journal of business research : JBR 55 (2002) 2, pp. 97-102
Persistent link: https://www.econbiz.de/10006723934
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Ethics and Marketing Management:
Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of business research : JBR 50 (2000) 3, pp. 235-244
Persistent link: https://www.econbiz.de/10006727364
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Metaphors and Competitive Advantage: Evaluating the Use of Metaphors in Theories of Competitive Strategy
Hunt, Shelby D.; Menon, Anil G. - In: Journal of business research : JBR 33 (1995) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10006742240
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Coopetitive innovation alliance performance : alliance competence, alliance's market orientation, and relational governance
Bicen, Pelin; Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of business research : JBR 123 (2021), pp. 23-31
Persistent link: https://www.econbiz.de/10012430462
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Does marketing success lead to market success?
Hunt, Shelby D.; Arnett, Dennis B. - In: Journal of business research : JBR 59 (2006) 7, pp. 820-828
Persistent link: https://www.econbiz.de/10007265902