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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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When and why attribute sorting affects attribute weights in decision-making
Quaschning, Simon; Pandelaere, Mario; Vermeir, Iris - In: Journal of business research : JBR 67 (2014) 7, pp. 1530-1536
Persistent link: https://www.econbiz.de/10010379280
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Setting the bar : the influence of women's conspicuous display on men's affiliative behavior
Sundie, Jill M.; Pandelaere, Mario; Lens, Inge; Warlop, Luk - In: Journal of business research : JBR 120 (2020), pp. 569-585
Persistent link: https://www.econbiz.de/10012417166
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The denomination-spending matching effect
Li, Yi; Pandelaere, Mario - In: Journal of business research : JBR 128 (2021), pp. 338-349
Persistent link: https://www.econbiz.de/10012494461
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The majority premium : competence inferences derived from majority consumption
Ziano, Ignazio; Pandelaere, Mario - In: Journal of business research : JBR 92 (2018), pp. 339-349
Persistent link: https://www.econbiz.de/10011925486
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Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Shrum, L.J.; Wong, Nancy; Arif, Farrah; Chugani, Sunaina K. - In: Journal of business research : JBR 66 (2013) 8, pp. 1179-1185
Persistent link: https://www.econbiz.de/10010119595
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The influence of self-decided prices on expected quality
Mukherjee, Sudipta; Pandelaere, Mario - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294830