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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
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Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials
Dalman, M. Deniz; Chatterjee, Subimal; Min, Junhong - In: Journal of business research : JBR 115 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012270796
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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The impact of government use of social media and social media contradictions on trust in government and citizens' attitudes in times of crisis
Al Omoush, Khaled Saleh; Garrido, Rubén; Cañero … - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014287660
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The moderating role of socio-semantic networks on online buzz diffusion
Lee, Hyejun; Lee, Dong-il; Kim, Taeho; Lee, Juhyun - In: Journal of business research : JBR 66 (2013) 9, pp. 1367-1374
Persistent link: https://www.econbiz.de/10009755989
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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Viral effects of social network and media on consumers' purchase intention
Gunawan, Dedy Darsono; Huarng, Kun-Huang - In: Journal of business research : JBR 68 (2015) 11, pp. 2237-2241
Persistent link: https://www.econbiz.de/10011389305
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Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133
Persistent link: https://www.econbiz.de/10013271382