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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business Research
10
International Marketing Review
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing management : MM
6
Business horizons
5
European Journal of Marketing
5
Journal of advertising research
5
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European journal of marketing : EJM
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International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
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Journal of Product & Brand Management
4
Journal of marketing communications
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The journal of contemporary issues in business and government
4
International Journal of Public Sector Management
3
Journal of international consumer marketing
3
Consumer perception of product risks and benefits
2
Corporate Communications: An International Journal
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Corporate communications : an international journal
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Der Markt : international journal of marketing
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International journal of public sector management : IJPSM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Communication Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of customer behaviour
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Journal of global marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Benchmarking: An International Journal
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Discussion paper series
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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How corporate reputation, quality, and value influence online loyalty
Caruana, Albert
;
Ewing, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
Saved in:
2
Brand rivalry and community conflict
Ewing, Michael
;
Wagstaff, Peter E.
;
Powell, Irene H.
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
Saved in:
3
An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
Saved in:
4
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
Saved in:
5
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
6
This is your stomach speaking : anthropomorphized health messages reduce portion size preferences among the powerless
Newton, Fiona J.
;
Newton, Joshua D.
;
Wong, Jimmy
- In:
Journal of business research : JBR
75
(
2017
),
pp. 229-239
Persistent link: https://www.econbiz.de/10011699862
Saved in:
7
Towards a new paradigm of measurement in marketing
Salzberger, Thomas
;
Koller, Monika
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
Saved in:
8
Selecting single items to measure doubly concrete constructs : a cautionary tale
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3159-3167
Persistent link: https://www.econbiz.de/10011507966
Saved in:
9
Should we use single items? : better not
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
Saved in:
10
Towards a new paradigm of measurement in marketing
Salzberger, Thomas
;
Koller, Monika
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10010121562
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